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ORKIN

 

For this campaign I created a visual that utilizes illusory motion. The placement of the images cause involuntary eye movements that give the illusion that objects near what you're fixated on are moving. What was interesting was that I realized after showing the project to many people, that not all three worked equally for everyone. For some the first is the strongest, for others the third. I wonder which one it will be for you.

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